I was asked to develop the graphic image of Afonso Vareta, a personal trainer, who currently lives in Lisbon.
I started by eliminating all the visual references that I have from gyms, personal trainers with orange, electric reds and replace them with references that have more to do with the environment where Afonso works: a healthy environment, inserted in a field surrounded by nature.
From the initials "A" and "V" I developed a typographic logo, which should coexist with images that represent precisely these values: health, nature, outdoors.
I started by eliminating all the visual references that I have from gyms, personal trainers with orange, electric reds and replace them with references that have more to do with the environment where Afonso works: a healthy environment, inserted in a field surrounded by nature.
From the initials "A" and "V" I developed a typographic logo, which should coexist with images that represent precisely these values: health, nature, outdoors.
