Graça Rooftop Bar
Graça (in portuguese “funny”) is a summer rooftop bar with a view over the city. I was asked to develop their visual identity. Based on the name and the physical features of the place I designed a logo that evokes dynamism, resembling music, but also is elevated - as the bar, over the city with warm colors associated with good weather.
The posters were meant to announce the bar’s opening and create social media buzz - relating to the name, “funny” I decided to print dozens of anecdotes and spread them around the city. The result was immediate - people started sharing and tagging them online.
The posters were meant to announce the bar’s opening and create social media buzz - relating to the name, “funny” I decided to print dozens of anecdotes and spread them around the city. The result was immediate - people started sharing and tagging them online.
